FIND YOUR PERFECT
SHADE AT MADISON REED
OnQ created an intuitive touch-interactive experience for Madison Reed’s customers to easily narrow their hair color choices, filtering by desired hair color, level of gray coverage and color intensity.
SEE OUR CASE STUDY PRESENTATION
THE EXPLORATION
A simple journey to explore dozens of shades
With more than four dozen shades to choose from, Madison Reed wanted to create an intuitive experience for customers to easily narrow their choices, filtering by the customer’s desired hair color, level of gray coverage and color intensity.
For some customers (especially new ones), exploring hair color options is a very personal journey, so it was important to create a workflow that could be navigated discreetly.
THE SOLUTIONS
Beyond the Store
Beyond the Store
Let the customer take you home with a simple QR code scan. Drive them to your website, relevant content, or an endless assortment of products.
Rich Digital Content
Drive customers to purchase in-store by providing digital access to all the information they need at their fingertips – reviews, videos, comparison charts and more.
Data Analytics
Data Analytics
Learn from every device interaction, signup action, and follow-up from the consumer’s phone with OnQ’s Converge Platform. Export reports, or feed the data into your own platform.
Device Management
Device Management
OnQ’s Converge Platform remotely manages connected devices’ content and monitors their health 24/7 to ensure the screens stay active, updated, and connected to the experience.
WE GOT RESULTS
66%
of customers use the MatchMaker to browse products
685
customers used MatchMaker to find their perfect hair color in 2021
127,978
total interactions across 10 stores across the nation
