Case study | Find Your Perfect Shade at Madison Reed
Madison Reed brought in OnQ to create an intuitive touch-interactive experience for customers to easily narrow their hair color choices, filtering by the customer’s desired hair color, level of gray coverage and color intensity.
THE CHALLENGE
A simple journey to explore dozens of shades
With more than four dozen shades to choose from, Madison Reed wanted to create an intuitive experience for customers to easily narrow their choices, filtering by the customer’s desired hair color, level of gray coverage and color intensity.
For some customers (especially new ones), exploring hair color options is a very personal journey, so it was important to create a workflow that could be navigated discreetly.
THE SOLUTION
Introducing the perfect digital swatch
In store, customers can browse the large digital swatch panel and learn more about Madison Reed.
By simply entering their mobile number or scanning a QR code, customers can tap their way through a series of questions, to be matched with their perfect color.
Intuitive UI for retail
The digital swatch panel also includes a library of informative videos that can either be viewed on the display, or sent directly to the customer’s phone for later viewing.
Video content includes tutorials about home hair coloring, as well company history to create a deeper connection between customers and the Madison Reed brand.
“We like having the screen available to aid in consultations for clients who are purchasing the color to color at home. We even have a few male clients use the screen as it helps to have a visual instead of using verbiage like cool and warm tones. We LOVE it!!!”
ACHIEVEMENTS
The data shows us great engagement at retail and the conversion rate to the customer’s phone is incredible
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Over 10% conversion rate for phone follow-up in retail stores
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From concept to approval to first store deployment in 4 weeks
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More than 95% uptime on all devices
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New installations take less than 2 hours
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4,742 total interactions in 2 months across 3-store test
